JiYu, a Korean skincare brand formulated and manufactured in South Korea, announced its expansion into longevity-focused skincare. 

As the global skincare market shifts toward preventative, science-backed approaches, JiYu is positioning itself at the intersection of Korean beauty and longevity.

Founded by American female entrepreneurs, JiYu has become one of the fastest-growing K-beauty brands in the United States.

This new collection combines advanced Korean formulation with innovations in cellular skin health.

With five new products expected in 2026 — each building on the brand’s longevity-driven formulation approach — JiYu is preparing for its next phase of growth, including retail distribution and direct entry into the South Korean market.

Jen Chierotti, Co-Founder, JiYu, commented, 

“Korean formulation science has always been built around long-term skin health — that philosophy is in the DNA of how we develop every product. What JiYu is doing is bringing that depth of formulation to the longevity conversation happening in the West. No one else has really connected those two worlds yet at scale.”

JiYu brings Korean ingredient science and formulation precision to actives and delivery systems increasingly studied in cellular health research, working at the level of how skin repairs and regenerates over time. 

The brand now integrates Korean ingredient innovation with emerging research in skin regeneration, barrier repair, and long-term skin health, extending the conversation from anti-aging skincare to skin longevity.

Read Next

The Longevity Era: Where Beauty Builds for the Future

Korean Skincare Dr. G Debuts in the U.S. on Amazon

Korean Skincare Brand Haruharu Wonder Launches at Target